GENERAL MANAGEMENT 
 
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What Is a General Manager?
 
A general manager (GM) is in charge of part or all of a company's operations, including generating revenue and controlling costs.
In small companies, the general manager may be one of the top executives. General managers commonly rank above most employees but below corporate-level executives. The responsibility and importance associated with the position may vary among companies and often depends on the hierarchical structure of the firm.
 
KEY TAKEAWAYS
 
• A general manager, working to improve efficiency and increase profits, handles the overall operations of a company or division.
• General manager duties include managing staff, overseeing the budget, employing marketing strategies, and many other facets of the business.
• General managers often report to higher-level managers or executives and supervise lower-level managers.
• General managers hold various titles, such as CEO, branch manager of a bank, or operations manager.
 
 
These include:
 
• Overseeing daily business operations.
• Developing and implementing growth strategies.
• Training low-level managers and staff.
• Creating and managing budgets.
• Improving revenue.
• Hiring employees.
• Evaluating performance and productivity.
• Analyzing accounting and financial data.
• Researching and identifying growth opportunities.
• Generating reports and giving presentations.
 
• Certification 
At the end of this course successful learners will receive a Certificate of IPHM and CPD Certificate